4 million people earn less than 8 USdollars a day. There is an enormous potential for setting up businesses focusing on this group, as they are jointly owning more than 5 trillion USdollars.

This article explores what the strategies, challenges and opportunities are for scaling up successful small-scale inclusive businesses. They focus on the businesses run by, or targeting the 4 million in the Bottom of the Pyramid (read more about the Bottom of the Pyramid via Wikipedia).